SEO Retainer Services
Get found on search and grow your organic inquiries with a monthly SEO retainer services that brings your ideal clients to your website and the words that make you the go-to choice, not “one-of-many.”
Why Your Website Isn’t Getting Found on Search
You’ve been running your B2B service business for a while and you consistently deliver results your clients love…yet getting consistent, high-quality organic inquiries through your website is still hit or miss.
Every week you’re chasing unpredictable word-of-mouth and referrals, doing cold outreach, burning out on social media, and spending money on ads while your website sits there, invisible to the clients actively searching for your service.
And somewhere in the back of your mind you know your website should be getting you found and booked by your ideal clients.
The fix? Getting SEO retainer services that builds and implements a strategy based on real data…how your ideal clients are searching for and why, how your industry speaks, and where your website is leaving opportunities on the table.
You've Probably Already Tried to Fix Your SEO
You’ve been researching and learning about SEO. You Googled it, read the articles, watched the YouTube videos, possibly bought a course or tried tools like Semrush or Ahrefs.
You understood enough to know why SEO matters, but the tools felt overwhelming and expensive, and the strategy and results unclear.
It’s not that you didn’t try hard enough. Knowing about SEO and building and executing the strategy are two different skill sets. And without the right technical foundations in place, even the best efforts don’t translate into getting you found on search engines.
Here’s what usually gets in the way:
→ The strategy was too generic and didn’t account for your industry or how your ideal clients search online
→ The technical foundations were overlooked, so Google couldn’t properly crawl, index, or trust your site
→ The words on the page didn’t account for search intent, so even when the right people landed, they don’t inquire about your services
→ Nobody was monitoring or adapting the strategy over time, so the site stalled or slipped back
SEO retainer services work. But only when the strategy is built correctly, the foundations are solid, and someone is managing it over time.
How the SEO Retainer Services Helps
SEO isn’t a one-time solution. It’s built overtime and works best when someone is consistently watching, adjusting, and building on what’s working.
That’s why this SEO retainer service exists for established B2B service providers. Some of my current and past clients include brand photographers, law practice, family-run businesses, wedding photographers, vacation rentals, mental health clinic, and digital marketing agencies.
You can expect a data-driven SEO strategy around your business, your niche, and your ideal clients search intent (the reason why they’re searching on Google).
During a monthly SEO retainer, all fixes are implement and managed ongoing so your website stays healthy, visible and relevant. And if something isn’t working, the data tells us why so we can adjust accordingly.
SEO Retainer Services
You have the option to select between three packages for your SEO retainer services as shown below.
All of them include a full technical SEO audit and fixes as well as the strategy built around your business.
You can pick one based on where your business website stands (and where you want it to go). During your discovery call, you’ll get more details about the specific work as it applies to your business website, for each of the packages.
Groundwork
Starts at $650/MONTH
For established B2B service businesses with a straightforward website who are ready to build their search presence from a solid base
→ 1-hour initial strategy call
→ Commercial keyword research targeting decision-makers
→ Optimization of top pages (homepage, services)
→ Google Search Console, Analytics and Business Profile setup and management
→ Monthly performance reports
→ 30-minute monthly review call
4-month minimum commitment.
Momentum
STARTS AT $1,200/MONTH
For growing B2B and/or founder-led service businesses with blog content who want to attract more of their ideal clients and inquiries
→ 1-hour initial strategy call
→ Commercial keyword research targeting decision-makers
→ Optimization of top pages and blog posts
→ Content audit and optimization
→ Google Search Console, Analytics and Business Profile setup and management
→ Monthly performance reports
→ 30-minute monthly review call
6-month minimum commitment.
Expand
STARTS AT $2,300/MONTH
For established B2B companies who want full site optimization, content strategy, and done-for-you blog content, ready to increase inquiries
→ 1-hour initial strategy call
→ Commercial keyword research targeting decision-makers
→ Full site optimization
→ Complete content strategy
→ 1 blog post per month, written and published by me (I also offer blogging services as an add-on)
→ Google Search Console, Analytics and Business Profile setup and management
→ Monthly performance reports
→ 30-minute monthly review call
6-month minimum commitment.
Who This Is For
This is for you if
→ You’re an established B2B service provider, small-to-medium size business, or solopreneur ready to invest in long-term and sustainable SEO strategy
→ You understand that SEO takes time and you’re committed to the process
→ You want an SEO specialist who handles the strategy and execution, not just recommendations you have to implement yourself
→ You’re financially stable enough to invest in growth and ready to stop relying solely on referrals
This is NOT for you if
→ You know the value of SEO, but you’re not ready to commit to a monthly retainer. If that’s you, an SEO 1:1 consultation is the perfect first step
→ You’re looking for immediate results or expect page one rankings within days (SEO doesn’t work that way)
→ You need inquiries this week (SEO builds momentum over months, not days, and that timeline needs to feel like an investment)
→ You’re not willing to commit to the minimum retainer period (Short-term thinking undermines the results)
Read more kind words from clients
How Does It Work?
1. Discovery Call
Submit the contact form, and if your site is a good fit to start SEO, you can book a free discovery call.
2. Audit & Strategy
Once you’re onboarded, your site gets a full technical SEO audit and strategy that we discuss during a strategy call.
3. Get to Work
You sit back and provide your amazing services to your clients knowing the SEO is being taken care of for you.
3. Reports
You get weekly updates and monthly performance reports of the work done and how it’s been performing. Full transparency.
Meet your SEO Person
I’m Diana Lotti, the SEO consultant and copywriter who wants to get your organic inquiries growing each month!
How? With an ongoing SEO strategy with copy built on search intent, industry terms, and the real pain points your ideal clients type into Google, so your website gets found on search by your ideal clients and gets you booked when they land.
Fun facts: I’m SEO certified, can’t function without coffee, black is my signature color, and I’m an American living in Germany (but my German still needs some work).
Let’s get started on your SEO retainer service.
FAQs: SEO Retainer Services
Clients start seeing meaningful results between 3 and 6 months, depending on your niche, competition, and how much work needs to be done upfront. That’s why all SEO retainer tiers have a minimum commitment period. We need the time to create the strategy, take care of technical issues, and build momentum. The results compound over time.
No one can (and anyone who does is making a promise they can’t keep). Plus, did you know rankings can change on a daily basis? What I bring is a data-driven strategy built around your business and your ideal clients, and the ongoing commitment to adapt so that we give your website the best changes to rank. That’s what gets you sustainable results and ROI.
Great question! I’ll need access to your website, Google Search Console, and Analytics. Beyond that, I need you to trust the process and communicate with me when something changes in your business. In exchange, I’ll communicate with you and let you know why we’re doing things they we are. Full transparency. Plus, the strategy works best when we’re aligned, so if something shifts on your end, I need to know about it.
Most agencies either outsource the work or assign your account to a junior team member after the contract has been signed. With me, there’s no middle person. You get direct access to me and I don’t outsource my SEO retainer services.
Light website copy edits and optimization are part of the SEO retainer work. If you require a full rewrite or new written content, the Expand SEO tier offer includes a monthly done-for-you blog post. We can talk about add-on projects for SEO Website Copywriting or Blogging. Alternatively, I can create the SEO content brief for the page for you to write. I’ll edit it, of course, before it goes on the site.
If your inquiries have remained stagnant on a monthly basis, or you’re still relying on referrals, word-of-mouth, and endless time and money on social media, it might be time to consider the SEO retainer service. For more information if it’s worth it, I wrote a post about on my blog that goes over when it’s worth to consider and when it’s not. You might be surprised.
Book Your SEO Retainer Service
Your ideal clients are searching for exactly what you offer right now.
Get in touch with me and I’ll do a quick evaluation of your site. If we’re a good fit, I’ll send you an invite to book a free and no-pressure discovery call to go over my findings, recommendations, and which package of my SEO retainer services best suits your business website.
And, if it’s not the right time to focus on SEO, I’ll let you know why and provide you with guideline on what you can do instead.