The SEO Freelance Consultant Who Makes Your Website Work
Hi! I’m Diana Lotti, the SEO consultant and copywriter for established service providers.
Most businesses hire an SEO agency that outsources the copy. The result is a strategy-to-copy gap where the research doesn’t fully inform the words and the words don’t fully support the strategy.
That’s the difference between a website that exists and a website that gets your business found on search and booked by clients who want your services.
With me, you get both built by the same person, from the same data and the same understanding of your business and ideal clients, so nothing gets lost in translation.
Go From This
→ Every week, you waste hours chasing referrals, relying on unpredictable word-of-mouth, cold outreach, and dealing with back-and-forth calls with price shoppers who open with “I just want a quick quote”
→ You’re burning out on social media, trying to keep up with new trends and constant content creation, only to see little-to-no engagement or organic social traffic
→ You worry that, if you don’t squeeze more online/in-person networking or cold outreach into your already packed schedule, you won’t book more of your ideal clients
→ Most of your work comes from referrals even though you know it’s unpredictable, limits your revenue, and sometimes forces you to accept any less-than-ideal collaboration that comes your way
To This
→ You’re mostly getting calls and inquiries from your ideal clients…those who’ve already decided you’re THE go-to choice for them, understand the value of your services, and are happy to pay your fees
→ Referrals and outreach are just one part of your strategy, you’re confidently sending that traffic to your website and your copy finally sells for you
→ Unpredictable referrals and cold outreach has become a nice-to-have rather than your primary source of leads
→ You’ve positioned yourself as the go-to choice in your niche and raised your rates
What you can expect when working with an SEO Freelance C onsultant
Client-Centered Service
Each SEO service is built around your business, not a templated one-size fits all plan
Creativity and Insight
I combine the technical aspects of SEO with persuasive copy
Growth
I’m always staying up to date on SEO and best practices to write SEO-friendly and brand-aligned copy for my clients
Integrity
I’m committed to acting in your best interests and delivering ethical and high-quality work
Read Kind Words from Clients
CREDENTIALS & FUN FACTS ABOUT ME
- During my time as an SEO & website copywriter at multiple digital marketing agencies, I’ve helped dozens of business websites and blogs gain visibility through targeted keyword placement, tone refinements, and messaging upgrades.
- I earned SEO and Content Marketing Certifications through HubSpot Academy, which I continue to renew.
- Put in countless hours of hard work to earn my MBA.
- Can’t start my mornings without a cup of black coffee and biscotti.
- Elder millennial, self-proclaimed Ravenclaw, and amateur photographer.
Hard Truth about SEO and Website Copywriting
Great copy with no SEO? The right clients never find you. Strong SEO with weak copy? They land on your site, get confused, and leave. Your positioning and your visibility working together is what makes you the go-to choice — not “one-of-many.”
