*Updated February 2024

If you run a tour company or manage vacation rentals, then you probably don’t have the time to create high-quality content for your website and social media. Hiring a ghostwriter for your travel business will alleviate your tasks between writing content and your day-to-day operations. Since you already juggle a myriad of responsibilities, it can be a little daunting to maintain your online presence.

Travel brands already face a competitive industry, it is not only about storytelling but learning and applying the intricacies of search engine optimization (SEO). On top of that, you have the pressure to consistently produce high-quality content to attract your target audience. However, a solution that can alleviate this burden is hiring a ghostwriter.

When you enlist a professional freelance travel writer, you can ensure that your site continues to provide engaging, informative, and SEO-friendly content to draw in organic visitors who want to read your content and book your services.

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In this blog post, I’ll delve into six benefits of why outsourcing your writing to a skilled ghostwriter can serve as an investment for your travel business.

What is a Ghostwriter?

A ghostwriter is a freelance writer hired to write content for your business without attaching their name to it. Instead, you’ll receive the credit as the author. Many ghostwriters, such as myself, have content marketing and SEO certifications – making us an ideal candidate to write a range of content, including articles, blog posts, landing pages, website copy, social media posts, and newsletters!

As a freelance travel content ghostwriter, I take pride in providing travel brands, such as tour operators and vacation rental managers with creatively crafted and well-researched to help attract organic traffic and drive conversions through valuable SEO-driven written content.

Benefits of Hiring a Ghostwriter for Your Travel Brands

Save Time and Hassle 

The primary benefit of hiring a ghostwriter is to save time and avoid the hassle of writing – especially when writer’s block hits. Before any writing can get done, specific steps must take place, including content strategy and planning, SEO keyword research, content research, finding sources and supporting data, and outlining a draft. It takes time to complete these steps before working on the first draft. 

A ghostwriter with content marketing and SEO experience can do all of these steps before the writing begins. Usually, these steps are the most time-consuming tasks – time you can use to focus on your product or services.

Receive SEO-Quality Content 

Many professional travel ghostwriters are well-versed in SEO keyword research and crafting SEO-friendly blog posts. Due to their expertise, your website content will be engaging, meet your standards, and draw more people thanks to the application of SEO best practices.

Increase Traffic and Manage Your Blog 

Creating high-quality content for your travel website that contains E-E-A-T elements (experience, expertise, authority, and trust) can lead to an increase in organic traffic and conversions.

If you’re juggling other admin tasks, a ghostwriter can focus on creating content that incorporates these elements so you can focus on your actual product and services.

Effective Call to Action

You can present your product and services using multiple mediums, including blog posts, FAQ pages, social media captions, newsletters, and so on. However, without a proper call to action (CTA) and copywriting techniques, you may have a hard time turning your website visitors into customers. A ghostwriter can present your product or services in such a way that connects with your audience and encourages them to take action – maybe it is signing up for the newsletter or booking a stay.

CTAs use persuasive writing techniques to draw attention where you need it and motivate people to act accordingly.

More Time to Focus on Your Core Business

Hiring a ghostwriter will give you back time you can use to focus on your core business. Running a business entails many moving parts – managing tasks, hitting your income/expenses goals, creating products or enhancing your services, marketing, increasing sales, and so on. Why add content creation tasks when a ghostwriter can help?

Ghostwriters can create content tailored to your specific industry and target audience, boost website traffic, and direct lead, which helps your overall business growth to help you meet your KPIs. Plus, since we established that ghostwriters have expertise in SEO practices, they’ll be able to free up even more of your valuable time by ensuring your content reaches potential customers.

No Wasted Time Learning New Skills

Creating website content is no easy task. It involves learning and developing writing skills and SEO practices to ensure the content reaches its target audience organically. A ghostwriter has the experience and the necessary skills and knowledge to give your website the boost it needs. 

Don’t waste precious time learning in-depth SEO practices or creating copy for promotional materials when a ghostwriter can help. Take advantage of their expertise.

Should You Hire a Ghostwriter?

Every travel brand does it all at the start of their business venture. That is a good thing! You’re constantly brainstorming ideas, creating a business plan, and managing a budget to help you grow your business. However, there will come a time when your business will become stagnant. In fact, according to SmallBizGenius, US entrepreneurship statistics indicate that 20% of small businesses fail in the first year while 62% don’t have any staff.

If you can’t focus or make the time to create your content, that is when hiring a ghostwriter will be a wise decision, so you’ll reap the benefits.

Remember: Content is key to reaching your clients and how your future clients will find you online. 

Types of Ghostwriting Services

Here are a few examples of the content type ghostwriters for hire can help create for your business:

  • Blog posts (short and long form)
  • Newsletters
  • Social media posts
  • Landing page content
  • Website copy
  • News articles
  • White Papers
  • eBooks
  • Press releases
  • Product reviews
  • Case studies
  • Testimonials

Remember that a good ghostwriter will also take the time to understand your target audience, brand, and editorial guidelines to craft content that speaks directly to your clients.

How I Can Help

As a freelance travel content marketing writer, I understand the importance of crafting content that accurately reflects your brand voice and boosts your SEO. Most of my clients receive my ghostwriting services for their tour descriptions and blog posts, and I also work with vacation rentals and agencies. You can be sure that you’ll receive high-quality SEO-optimized content without compromising valuable time in your busy day. 

If you need a ghostwriter with content marketing and SEO experience for your travel brand, contact me today so we can discuss the needs of your travel business. The benefit of hiring me as your ghostwriter will provide you with the freedom to focus on your brand and reap the rewards and benefits of SEO-friendly content — all without having to do a single bit of writing. 

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