If you are an entrepreneur or solopreneur, you can reap the benefits of hiring a ghostwriter for your website content. Your day-to-day tasks are probably a little overwhelming as you’re wearing multiple responsibility hats. You work hard to create a product that will help your ideal clients, you work hard to promote your products on social media, and you work hard to manage administrative tasks, including invoicing, paying taxes, and emailing. All of it while meeting client expectations. It is tiring work.
You soon realize that also managing your website content is a daunting task. You know that having quality SEO content on your site is the key to increasing traffic so visitors stay longer on your site. However, you may not always have the time or resources to create website content yourself. Why not hire a ghostwriter?
Ghostwriting has become an increasingly popular method for busy entrepreneurs or solopreneurs looking to provide top-notch website content to promote their products or services without taking much of their own time. Here are six reasons why investing in the services of a professional ghostwriter for hire will benefit your business in the long run.
What is a Ghostwriter?
A ghostwriter is a freelance writer hired to write content for another person or business without attaching their name to the written work. Instead, the person who received the ghostwriting services gets credited as the author. Ghostwriters can write a range of content for clients, such as books, articles, blog posts, or even songs! It’s a great way for those who don’t have the time or ability to write themselves to get quality written content they can call their own.
As a ghostwriter myself, I believe it is essential to agree with clients on the confidentiality agreement to ensure the ghostwriter remains anonymous. It is also essential to ensure any written work helps reach the goals set out for it, such as increasing website traffic or conversion rates. Generally speaking, I take pride in providing entrepreneurs and solopreneurs with creatively crafted and well-researched pieces of work to help boost website traffic and site engagement.
6 Benefits of Hiring a Ghostwriter for Your Website Content
Save Time and Hassle
One of the first benefits of hiring a ghostwriter is to save time and avoid the hassle. Before any writing can get done, specific steps must take place, including SEO keyword research, content research, finding sources and supporting data, and outlining a draft. It takes time to complete these steps before working on the first draft.
A ghostwriter can research your topic, which usually is the most time-consuming task, and write SEO-friendly content tailored to your website quickly and efficiently while following your editorial and brand guidelines.
Receive SEO-Quality Content
Professional ghostwriters are content creators well-versed in SEO keyword research and crafting SEO-friendly blog posts or articles. Due to their SEO expertise, your website content will be engaging, meet your standards, and draw more people to your business website. Remember that having good SEO content on your site will attract more potential customers organically and lead to better conversions.
Increase Traffic and Manage Your Blog
One of the main benefits of hiring a ghostwriter is to help you increase traffic to your business website. When content is optimized for search engine ranking, website traffic increases, which leads to more engagement, sales, and business growth.
If you are juggling other tasks around running your business, why worry about managing blog posts or website updates? A ghostwriter can help you do it all so you can focus on creating and improving the products or services your clients need.
Expand your Reach
Ghostwriters can provide you with original content for your website, including blog posts, social media posts, eBooks, landing pages, and newsletters, to name a few. All of this content is imperative to keep your site interesting and help you keep your readers engaged with the content. You can provide valuable and informative insights and even help readers decide to purchase your products or services.
As a result, it expands your customer reach to those interested in the products or services you offer.
Effective Call to Action
You can present your product and services using multiple mediums, as mentioned above, such as blog posts, social media, and so on. However, without a proper call to action (CTA), you won’t be able to turn your website visitors into customers. Because ghostwriters specialize in crafting content, they can draft beautiful and effective CTAs that encourage people to take the desired action on your website.
Each product, service, or brand requires a unique CTA catered to what will work best for your desired outcome. CTAs use persuasive writing techniques to draw attention where you need it and motivate people to act accordingly.
More Time to Focus on Your Core Business
Another of the main benefits of hiring a ghostwriter is for you, as an entrepreneur or solopreneur, to have more time to focus on your core business. When you outsource your content writing, you can free up valuable time to run your business. Running a business entails many moving parts – managing tasks, hitting your income/expenses goals, creating products or enhancing your services, marketing, increasing sales, and so on. Why add content creation for your site when a ghostwriter can help?
Ghostwriters can create content tailored to your specific industry and target audience, boost website traffic, and direct lead, which helps your overall business growth to help you meet your KPIs. Plus, since we established that ghostwriters have expertise in SEO practices, they’ll be able free up even more of your valuable time by ensuring your content reaches potential customers.
No Wasted Time Learning New Writing Skills
Creating website content is no easy task. It involves learning and developing writing skills and SEO practices to ensure the content reaches its target audience organically. A ghostwriter has the experience and the necessary skills and knowledge to give your website the boost it needs.
So why waste time learning SEO practices or creating copy for promotional materials when a ghostwriter can help? Take advantage of the expertise of ghostwriters for hire, you’ll save time and money in the long run.
Should You Hire a Ghostwriter?
Every entrepreneur or solopreneur does it all at the start of their business venture. That is a good thing! You’re constantly brainstorming ideas, creating a business plan, and managing a budget to help you grow your business. However, there will come a time when your business will become stagnant. In fact, according to SmallBizGenius, US entrepreneurship statistics indicate that 23% of entrepreneurs have problems finding new clients while 15% have issues with time management.
If you can’t focus or make the time to create and promote your content, that is when hiring a ghostwriter will be a wise decision, so you receive all the benefits of hiring a ghostwriter.
A ghostwriter for hire will save you time, help you avoid the hassle, and provide you with SEO content to help you increase your website traffic and expand your reach. A ghostwriter can draft effective CTAs that will help you increase your sales, so you can focus on your core business without wasting time learning the writing skills to reach the expertise level.
Remember: Content is key to reaching your clients and how your future clients will find you online.
Types of Ghostwriting Services
Here are a few examples of the content type ghostwriters for hire can help create for your business:
- Blog posts (short and long form)
- Social media posts
- Landing page content
- Website copy
- News articles
- White Papers
- Press releases
- Product reviews
- Case studies
The benefits of hiring a ghostwriter for any of these tasks are numerous, as shown in this post. Not only will you get professionally written content quickly and easily, but you also gain access to an experienced writer who will take the time to understand your target audience, brand, and editorial guidelines to craft content that speaks directly to your clients.
How I Can Help
As a professional ghostwriter for hire, I understand the importance of crafting content that accurately reflects your brand voice and boosts your SEO. With my ghostwriting services, you can be sure that you’ll receive high-quality SEO-optimized content without compromising valuable time in your busy day.
The benefit of hiring me as a ghostwriter is to provide you with the freedom to confidently delegate content creation while maintaining the integrity of your brand. Plus, you’ll be able to reap the rewards and benefits of SEO-friendly content that provides value to your readers — all without having to do a single bit of writing.
If you need a ghostwriter, don’t hesitate to contact me so we can start crafting SEO-optimized content for your website.