If you’ve built an established, profitable service-based business yet your ideal clients aren’t finding you on Google, it’s time to consider an SEO monthly retainer. So now you’re considering hiring an SEO consultant on retainer and thought: “Sure, but what am I actually gonna be paying for every month?” It’s a fair question, especially if […]
If you’re a B2B service-based business owner who’s been trying to figure out who to hire to work on your website SEO lately, you’ve probably hit a wall of conflicting information about optimizing for AI search (and way too many acronyms). GEO. AEO. AI optimization. Every other post online makes it sound like the moment […]
Google has a search engine optimization starter guide, and the whole thing comes down to one idea: help search engines understand what your website is about so your ideal clients can find it. At Google Search Central Live in Toronto, Danny Sullivan built on that foundation and went further by sharing what it takes to […]
Dare I say, blogging for your business isn’t dead. However, the blog that was doing its job three years ago and the blog that does its job today are not the same thing. The format is the same, but the strategy behind it has to change. In my Homepage SEO for B2B blog post, I […]
AI has changed how B2B buyers research and compare service providers. But what hasn’t changed is that there’s still a human being behind every business decision, and that person still needs to feel confident enough in who they’re hiring before they reach out. That moment of validation (the one that turns a lead into an […]
